VIRTUAL DARKNESS AND BLUE BLOCKING THERAPY
Chrono Chrome is a team of designers and researchers who have come together to develop a range of Virtual Darkness glasses which are able to block blue light, giving the user`s brain the illusion that the body is asleep. This helps with the production of melatonin and helps with reducing the side effects often associated with sleep problems.
Acorn Design designed the logo so it is able to be moulded in 3D on to the side of glasses as well a printed in 2D. The triangle allows the icon to be easily identifiable at a quick glance and the clear geometric font has been chosen to complement the simplicity of the icon`s primary form. Acorn Design thought it would also be interesting to use different shades of blue as the main colour of the logo so the user could “test” the glasses directly on the Chrono Chrome brand.
DELIVERABLES
- Art Direction and Design
- Branding
- Corporate Identity
- Guidelines
- Stationary
- Packaging
- Brochure