Known as the Queen of Colour, Alyson Schoer required a brand which reflected this reputation. The chosen brand is designed to exert a sense of elegance and quality. The form has been influenced by Persian and Iranian coronation crowns whose designs are renowned for their beautifully ornate and organic craftsmanship.
A serif typeface has been chosen to complement the ornate logo by providing a sense of grounded elegance and quality.
- Art Direction and Design
- Corporate Identity