Darkhorse Yachting team are well known for their involvement in yachts competing in the Americas Cup and the Rolex Sydney to Hobart. They are well known for their skills in optimising on-board performance and aim to “make things simpler, lighter, stronger, reliable and compatible to work in the toughest conditions”.
The yachts the Darkhorse team work on are as unique as the conditions they sail. So we created a hand drawn, custom made logo type which expressed the technical precision to which the team are required to work toward and coupled it with an icon that represented the yachting industry whilst also balancing the structured font type. We developed a brand that presented itself with a sense of quality and timelessness often associated with beautiful high-end yachts.
- Art Direction and Design
- Font Build